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Title:
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ECOSYSTEM MODELING FOR MOBILE VOICE BASED SERVICES; RURAL INDIAS BOTTOM OF THE PYRAMID VIEW |
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Author(s):
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Himadri Das, Mikko Ruohonen, Gururaj Mahajan |
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ISBN:
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978-989-8533-42-5 |
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Editors:
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Mário Macedo, Claire Gauzente, Miguel Baptista Nunes and Guo Chao Peng |
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Year:
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2015 |
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Edition:
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Single |
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Keywords:
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Bottom of the Pyramid (BoP), Business Models, Mobile Phones, Voice-Based Services, Ecosystem modeling |
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Type:
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Full Paper |
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First Page:
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161 |
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Last Page:
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168 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The market potential at rural Indias Bottom of the Pyramid (BoP) is huge. The BoP consumer is illiterate and poor but they have access to mobile phones. This suggests that the mobile phone can be used as a channel to deliver services to the BoP. These services, however, have to be purely voice based and cannot involve text of any kind as the consumer at the BoP can neither read nor write. Spoken web technology developed by IBM Research Labs can be used for developing voice-sites on the line of websites on the World Wide Web. Voice-sites can be interactive with content being in audio form and the consumer of the content accessing it using voice commands. The interactive voice based applications can be run by firms to deliver a bouquet of services to the BoP. The consumer is not in a position to pay for these services. For service delivery to be sustainable under these constraints, business models that can profitably deliver these services on a sustainable basis are necessary. Such business models are possible by a combination of commerce and advertising bundled with these services. This has been investigated in the RuralVoice project. |
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